What is Smartlead?
Smartlead is a cold email automation platform with unlimited mailboxes, AI personalisation and deliverability tools. It reports serving more than 100,000 businesses and is a popular choice with lead generation agencies that run outreach for many clients at once.
Its main difference is pricing by contacts and emails rather than by mailbox, so you can connect as many sending accounts as you like and rotate between them to protect deliverability. Built-in warmup, a unified inbox for replies, a CRM view and white-label workspaces make it suited to agencies. Teams use it for outbound sales, recruiting outreach, partnership prospecting and appointment setting.
Main Features
- Connects unlimited sending mailboxes at no extra per-account cost.
- Rotates emails across mailboxes to protect sender reputation.
- Warms up mailboxes automatically before campaigns.
- Personalises email copy at scale with AI.
- Collects replies from all mailboxes in one unified inbox.
- Offers white-label client workspaces for agencies.
- Provides API and webhooks on the Unlimited Prime plan.
How to Get Started with Smartlead
- Start a free trial at smartlead.ai without a credit card.
- Connect your sending mailboxes and turn on warmup.
- Upload a lead list and write a multi-step email sequence.
- Launch the campaign and manage replies in the unified inbox.
Smartlead Pricing
Smartlead offers a free trial with no credit card required. Base costs $39 per month ($32.50 billed yearly) for 2,000 contacts and 6,000 emails, Pro costs $94 per month for 30,000 contacts, Unlimited Smart costs $174 per month and Unlimited Prime $379 per month. Add-ons include email verification, SmartDelivery and white-labelling.
Who Should Use It?
- Lead generation agencies running campaigns for clients.
- B2B sales teams doing outbound prospecting.
- Founders booking early customer calls.
- Recruiters running candidate outreach.
- Growth marketers testing outbound channels.
Smartlead Alternatives
- Instantly: similar unlimited-mailbox model with a built-in lead database
- Amplemarket: all-in-one sales platform with intent signals
- Regie.ai: AI agents that write and run prospecting sequences
Frequently Asked Questions
Is Smartlead free?
No, Smartlead has no free plan, but it offers a free trial with no credit card required. Paid plans start at $39 per month.
What is Smartlead used for?
Smartlead is used to send cold email campaigns at scale from many mailboxes. It handles warmup, inbox rotation, personalisation and reply management.
Smartlead vs Instantly: which is better?
Both offer unlimited mailboxes. Smartlead is often preferred by agencies for white-label workspaces, while Instantly bundles a lead database, so the best pick depends on whether you already have leads.
Does Smartlead charge per mailbox?
No, Smartlead lets you connect unlimited mailboxes on every plan. Pricing is based on contacts and emails sent each month.