What is Instantly?
Instantly is a cold email platform that sends outreach campaigns from many inboxes, keeps those inboxes warmed up and uses AI to write copy and handle replies. It is built by the Instantly team for sales teams, founders and lead-generation agencies. Plans include unlimited email accounts and warmup, and the company advertises a B2B lead database of more than 450 million contacts.
What makes Instantly different is that outreach, lead data and AI agents sit in one product with flat pricing per plan rather than per inbox. You can find leads with filters and lookalike search, enrich work emails through several providers, send sequences across dozens of rotating sender accounts and let the AI Reply Agent respond to interested prospects. Typical uses are outbound prospecting for B2B services, agency lead generation for clients, recruiting outreach and re-engaging old leads. Bundles combine outreach and lead credits, and enterprise plans add a private deliverability network.
Main Features
- Connect unlimited sending accounts and warm them up automatically.
- Search a B2B lead database of more than 450 million contacts with filters and lookalikes.
- Enrich work emails through a waterfall of several data providers.
- Write campaign copy with AI and personalise it at scale.
- Respond to prospects automatically with the AI Reply Agent on higher plans.
- Run inbox placement tests to check deliverability before launching.
- Track replies, opens and pipeline in a built-in CRM view.
How to Get Started with Instantly
- Sign up at instantly.ai to start the 14-day free trial with no credit card.
- Connect your sending email accounts and turn on warmup.
- Import a lead list or find leads in the Instantly database.
- Write a sequence with the AI copywriter and set sending schedules.
- Launch the campaign and review replies in the unified inbox.
Instantly Pricing
Instantly offers a 14-day free trial with no credit card. The standalone Outreach Growth plan costs $47 per month, Hypergrowth $97 and Lightspeed $358, while bundles that combine outreach and lead credits start with Starter at $94 per month ($85 billed yearly), Scale at $194 and Agency at $555. Enterprise and VIP plans are priced by quote.
Who Should Use It?
- B2B founders doing their own outbound prospecting.
- Lead-generation agencies running campaigns for many clients.
- SDR teams that need many warmed sender inboxes.
- Recruiters sending high-volume candidate outreach.
- Marketers re-engaging cold leads by email.
Instantly Alternatives
- Smartlead: Similar unlimited-inbox model, popular with agencies on white-label.
- Amplemarket: Adds multichannel sequences and richer sales intelligence.
- Artisan: An autonomous AI BDR for teams that want outbound fully handed off.
Frequently Asked Questions
Is Instantly free?
No, Instantly does not have a free plan, but it offers a 14-day free trial with no credit card. Paid outreach plans start at $47 per month.
What is Instantly used for?
Instantly is used for cold email outreach at scale. Teams use it to find leads, send sequences from many warmed inboxes and manage replies.
Instantly vs Smartlead: which is better?
Instantly is better if you want a built-in lead database and AI reply agent in the same tool, while Smartlead is often preferred by agencies for white-label client management. Both include unlimited sending accounts.
Does Instantly include email warmup?
Yes, every Instantly outreach plan includes unlimited email warmup. Warmup builds sender reputation before and during campaigns.