2 min readFree Trial

folk

folk is a lightweight AI CRM for small teams that combines contact enrichment, AI follow-ups, email sequences and sales pipelines.

// at a glance

Is folk free?
Free Trial. Only during the trial. folk is a paid product with a free trial.
Category
#Business
Website
folk.app ↗
folk logo

What is folk?

folk is a lightweight AI CRM for small teams that combines contact enrichment, AI follow-ups, email sequences and sales pipelines. The Paris-founded startup is a popular CRM choice among startups, agencies and partnership teams who find traditional CRMs too heavy.

folk is built around relationships rather than deals alone. You import contacts from Gmail, Outlook, LinkedIn and WhatsApp, and folk keeps every conversation in one timeline. AI assistants research contacts, remind you to follow up, recap conversations and run workflows, while Magic Fields fill custom columns with AI, for example tagging a company's industry. The folkX Chrome extension saves profiles from LinkedIn and other sites in one click. It also offers pipelines, email campaigns, sequences, a mobile app, an API and an MCP server, plus 5,000+ integrations through Zapier and Make.

Main Features

  • Import and sync contacts from Gmail, Outlook, LinkedIn and WhatsApp.
  • Save LinkedIn profiles in one click with the folkX Chrome extension.
  • Find emails and enrich contacts and companies automatically.
  • Get AI follow-up reminders, research and conversation recaps.
  • Fill custom columns with AI using Magic Fields.
  • Run email campaigns and multi-step sequences.
  • Manage deals in visual pipelines and connect 5,000+ apps.

How to Get Started with folk

  1. Sign up at folk.app to start a 14-day free trial; no card is needed.
  2. Connect your email and calendar and import contacts.
  3. Install the folkX extension to save people from LinkedIn.
  4. Create a pipeline and let the follow-up assistant suggest next steps.

folk Pricing

folk starts with a 14-day free trial of premium features, with no card required. Standard costs $24 per member per month billed yearly ($30 monthly), Premium costs $48 per member per month yearly ($60 monthly) and adds sequences, deals and dashboards, and Enterprise starts at $80 per member per month yearly.

Who Should Use It?

  • Startup founders managing investors, customers and partners.
  • Small sales teams who find Salesforce or HubSpot too complex.
  • Agencies tracking clients and leads.
  • Partnership and community managers working from LinkedIn.

folk Alternatives

  • Attio: a more customizable data-driven CRM with a free plan
  • HubSpot CRM: a free CRM with a large marketing suite
  • Day.ai: builds the CRM automatically from email and meetings

Frequently Asked Questions

Is folk free?

No, folk has no free plan, but it offers a 14-day free trial with no credit card. Paid plans start at $24 per member per month billed yearly.

Does folk work with LinkedIn?

Yes. The folkX Chrome extension saves LinkedIn profiles to folk in one click, and you can send LinkedIn messages from templates.

What is folk used for?

folk is used as a simple CRM for managing contacts, deals and follow-ups. Small teams use it for sales, fundraising, recruiting and partnerships.

folk vs HubSpot CRM: which is better?

It depends on team size and needs. folk is simpler and faster to set up for small teams that live in email and LinkedIn, while HubSpot CRM offers a free tier and a much larger marketing and service suite.

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