What is Attio?
Attio is an AI-native CRM that builds itself from your email and calendar and runs AI research and workflows on your records. It is made by Attio, a London and New York company that raised a $52M Series B in 2025, and it is popular with startups and fast-growing teams that want a flexible data model instead of a fixed sales pipeline.
What sets Attio apart is that records are created and enriched automatically once you connect your inbox and calendar, so contacts, companies and deal history appear without manual entry. On top of that data you can ask questions with Ask Attio, run AI agents that research accounts, and build workflows that update records or trigger outreach. Teams use it for sales pipelines, fundraising, recruiting and partnership tracking, often replacing spreadsheets or heavier CRMs.
Main Features
- Syncs email and calendar to create and enrich contacts and companies automatically.
- Lets you model custom objects and attributes for any process, not only sales.
- Answers questions about your pipeline and records through Ask Attio.
- Runs AI agents that research companies and fill in record fields.
- Automates follow-ups and record updates with visual workflows.
- Adds call intelligence and email sequences on the Pro plan.
- Provides list views, kanban boards and reports for pipeline tracking.
- Connects to tools like Slack and other apps through integrations and an API.
How to Get Started with Attio
- Sign up at attio.com with your Google or Microsoft work account.
- Connect your email and calendar so Attio can build your contact and company records.
- Create a list or pipeline for deals, investors or candidates and set its stages.
- Try Ask Attio or an AI agent on a record to research or summarise an account.
- Invite up to two teammates on the free plan, or start the 14-day Pro trial.
Attio Pricing
The Free plan costs $0 and supports up to 3 seats with Ask Attio and AI agents. Plus costs $35 per user per month billed yearly ($44 monthly) for up to 10 seats and adds workflows, while Pro costs $79 per user per month yearly ($99 monthly) and adds call intelligence and sequences. Enterprise pricing is custom, and a 14-day Pro trial is available.
Who Should Use It?
- Early-stage startups setting up their first CRM.
- Founders tracking investor conversations during a raise.
- B2B sales teams that want automatic data capture from email.
- Venture capital and private investment teams managing deal flow.
- Recruiting and partnership teams that need custom pipelines.
Attio Alternatives
- folk: simpler relationship CRM for small teams and networkers
- HubSpot CRM: larger ecosystem with marketing and service hubs
- Day.ai: AI-first CRM focused on conversations and meeting context
Frequently Asked Questions
Is Attio free?
Yes, Attio has a free plan for up to 3 seats. It includes Ask Attio and AI agents, and paid plans start at $35 per user per month billed yearly.
What is Attio used for?
Attio is used as a CRM for sales, fundraising, recruiting and partnerships. It builds records from your email and calendar and lets you run AI research and workflows on them.
Attio vs HubSpot CRM: which is better?
Attio is better for startups that want a flexible, automatically built data model, while HubSpot is better for teams that also need marketing and service tools in one suite. Attio's free plan is limited to 3 seats.
Does Attio work with Gmail and Outlook?
Yes, Attio connects to Google and Microsoft email and calendar accounts. It uses that data to create and enrich contacts, companies and interaction history.