What is Alta?
Alta is an AI stylist and digital closet app that recommends daily outfits from your own wardrobe, with virtual try-on on a personal avatar. It was created by Jenny Wang, a Harvard-trained engineer, and is available free on iPhone, iPad and Android. Alta has partnered with the CFDA and was highlighted by Apple at WWDC 2026.
Alta starts with the clothes you already own. You add items to a digital closet, and the AI suggests outfits for the day based on your wardrobe, plans and the weather. You can create an Alta Avatar and see how outfits look on you in a virtual dressing room, including items you are thinking of buying. Alta earns money through affiliate partnerships when users buy recommended items. People use it to get more out of their wardrobe, plan outfits for trips and events, and check how new pieces would pair with what they own.
Main Features
- Builds a digital closet from photos of your clothes.
- Suggests daily outfits based on your wardrobe and the weather.
- Creates a personal avatar for virtual try-on.
- Shows how new items would look with clothes you own.
- Plans outfits for trips and events.
- Recommends shoppable items that fill gaps in your wardrobe.
How to Get Started with Alta
- Download Alta from the App Store or Google Play.
- Add clothes to your digital closet by photographing or importing them.
- Create your Alta Avatar for virtual try-on.
- Ask Alta for today's outfit or plan looks for an upcoming event.
Alta Pricing
Alta is free to download and use, including virtual try-on, though reviewers have noted a daily limit on avatar renders. The company makes money through affiliate commissions when you buy recommended items.
Who Should Use It?
- People who feel they have nothing to wear despite a full closet.
- Fashion fans planning outfits in advance.
- Travelers packing capsule wardrobes.
- Shoppers who want to try clothes virtually before buying.
- Anyone trying to buy less and rewear more.
Alta Alternatives
- Daydream: AI search for buying new clothes across brands
- GlamAR: AR virtual try-on technology for brands
- Shop: shopping app for tracking orders and finding stores
Frequently Asked Questions
Is Alta free?
Yes, Alta is free on iOS and Android, including outfit suggestions and virtual try-on. It earns money through affiliate commissions.
What is Alta used for?
Alta is used to digitize your closet, get daily outfit suggestions and try outfits on a personal avatar. It helps you rewear clothes you already own.
Does Alta have virtual try-on?
Yes. You create an Alta Avatar and see outfits on it in a virtual dressing room, with a daily limit on renders.
Who made Alta?
Alta was created by founder Jenny Wang, an engineer who studied at Harvard.