What is Scrunch?
Scrunch is an AI search visibility platform that shows how a brand appears in AI answers and helps improve it. It monitors ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta AI, tracking mentions, citations and the prompts where competitors appear instead. Scrunch AI raised a $15 million Series A in 2025, and a 7-day free trial of the Starter plan needs no payment method.
Scrunch differs from most AI visibility trackers because it also acts on the data. Alongside prompt tracking, persona-based monitoring, content gap insights and page audits, its Agent Experience Platform (AXP) serves AI-optimised versions of a site to AI agents and crawlers, so models read cleaner, more structured content. It also attributes traffic coming from AI agents. Marketing and SEO teams use Scrunch to measure share of voice in AI search, find which pages AI models cite, fix pages that are hard for agents to read and report AI visibility to leadership. Agencies use it to run the same work for clients.
Main Features
- Track brand mentions and citations in ChatGPT, Claude, Gemini, Perplexity, Google AI and Meta AI.
- Manage custom and industry prompts to measure share of voice.
- Segment results by buyer persona.
- Find content gaps where competitors are cited and you are not.
- Audit pages for how easily AI models can read and cite them.
- Serve AI-optimised page versions to agents with the Agent Experience Platform.
- Attribute traffic that comes from AI agents.
How to Get Started with Scrunch
- Start the 7-day free trial at scrunch.com without a payment method.
- Add your brand, competitors and key topics.
- Choose prompts and personas to monitor across AI platforms.
- Review mentions, citations and gaps in the dashboard.
- Run page audits and fix the pages AI models struggle with.
Scrunch Pricing
Scrunch offers a 7-day free trial of the Starter plan with no payment method. Starter costs $250 per month billed annually or $300 month to month for three users and 350 custom prompts, and Growth costs $417 per month annually or $500 month to month for five users and 700 custom prompts. Enterprise pricing is by quote and adds SSO and a data API.
Who Should Use It?
- SEO teams adding AI search to their reporting.
- Brand and content marketers tracking share of voice in AI answers.
- Agencies offering AI visibility services to clients.
- B2B SaaS companies whose buyers research with ChatGPT.
- Web teams preparing sites for AI agents.
Scrunch Alternatives
- Profound: Enterprise-focused AI visibility platform with deep analytics.
- Peec AI: Cheaper AI search tracking for smaller teams.
- AthenaHQ: GEO platform that pairs tracking with content recommendations.
Frequently Asked Questions
Is Scrunch free?
No, Scrunch has no free plan, but it offers a 7-day free trial of Starter with no payment method. Starter costs $250 per month billed annually.
Which AI platforms does Scrunch monitor?
Scrunch monitors ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta AI. It tracks both brand mentions and cited sources.
What is the Scrunch Agent Experience Platform?
It is a feature that serves AI-optimised versions of your web pages to AI agents and crawlers. The aim is to make your content easier for models to read and cite.
Scrunch vs Profound: which is better?
Scrunch is better if you want monitoring plus the agent-optimised page layer, while Profound is known for enterprise analytics depth. Both track brand visibility across major AI assistants.