What is Otterly.AI?
Otterly.AI is a monitoring tool that tracks brand mentions and website citations in ChatGPT, Perplexity, Google AI Overviews and Copilot. The Austrian startup is one of the more affordable tools in generative engine optimization (GEO), with a starter plan aimed at small businesses and solo marketers.
You add the search prompts that matter to your business, and Otterly checks them regularly across AI engines. Reports show whether your brand is mentioned, which of your pages are cited as sources, how competitors compare and how this changes over time. It also has a prompt research tool for finding questions to track, coverage for more than 50 countries, and on higher plans API, MCP and Looker Studio access. Marketers, SEO consultants and agencies use it to add AI search to regular reporting without a large budget.
Main Features
- Track brand mentions for your chosen prompts across AI search engines.
- See which of your URLs are cited as sources in AI answers.
- Compare your visibility with competitors on the same prompts.
- Research new prompts to track with the built-in prompt tool.
- Monitor results in more than 50 countries.
- Add Google AI Mode, Gemini or Claude as paid engine add-ons.
- Export reports and connect Looker Studio, API or MCP on higher plans.
How to Get Started with Otterly.AI
- Start a free trial at otterly.ai.
- Enter your brand, domain and main competitors.
- Add search prompts or use the prompt research tool to find them.
- Review the first report and set up regular exports for your team.
Otterly.AI Pricing
Otterly.AI offers a free trial with no commitment. Lite costs $29 per month ($25 billed yearly) for 15 prompts, Standard costs $189 per month ($160 yearly) for 100 prompts and Premium costs $489 per month ($422 yearly) for 400 prompts. Enterprise is custom, and extra engines are sold as add-ons.
Who Should Use It?
- Small businesses checking whether AI assistants recommend them.
- SEO consultants adding AI visibility to client reports.
- Content marketers measuring which pages earn AI citations.
- Agencies tracking many brands with unlimited reports and seats.
Otterly.AI Alternatives
- Peec AI: more prompts per plan for larger brands
- Profound: an enterprise AI visibility platform
- Scrunch: adds tools to make your site easier for AI to read
Frequently Asked Questions
Is Otterly.AI free?
No, but it has a free trial. After that, the Lite plan costs $29 per month, or $25 per month billed yearly.
What does Otterly.AI track?
Otterly.AI tracks brand mentions and website citations in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Google AI Mode, Gemini and Claude are available as add-ons.
Is Otterly.AI good for small businesses?
Yes. Its Lite plan at $29 per month is one of the lowest entry prices for AI search monitoring, which suits small brands tracking a few key prompts.