What is Peec AI?
Peec AI is an AI search analytics tool that tracks how often and how well your brand appears in ChatGPT, Perplexity, Gemini and Google AI answers. The Berlin startup raised a EUR 21 million Series A in 2025 and says it is used by more than 3,000 brands and agencies. It is part of a new category often called generative engine optimization, or GEO.
You give Peec a set of prompts that customers might ask an AI assistant, and it runs them every day across the AI engines you pick. It then reports your visibility, your average position in the answer, the sentiment of the mention and which sources the AI cited. Comparing that against competitors shows where you are missing and which websites influence the answers, so marketing and SEO teams know which pages, reviews or listings to work on. Agencies use it to report AI visibility for many clients.
Main Features
- Run your chosen prompts daily across AI engines such as ChatGPT, Perplexity and Gemini.
- Measure brand visibility, average position and sentiment in AI answers.
- Benchmark your brand against competitors on the same prompts.
- See which domains and URLs the AI engines cite as sources.
- Track Google AI Overviews, AI Mode and Microsoft Copilot as add-on engines.
- Invite unlimited team members on every plan.
- Export data and reports for clients and stakeholders.
How to Get Started with Peec AI
- Start a free trial at peec.ai with your brand and website.
- Add prompts your customers would ask, or accept the suggested ones.
- Choose the AI engines and countries to track and add competitors.
- Check the dashboard after the first daily run and review cited sources.
Peec AI Pricing
Peec AI offers a free trial, then paid plans only. Starter costs about EUR 85 per month (EUR 70 billed yearly) for 50 prompts, Pro about EUR 205 (EUR 180 yearly) for 150 prompts and Advanced about EUR 425 (EUR 360 yearly) for 350 prompts, each covering three engines with unlimited seats. Enterprise is custom; prices are from 2026 reviews because the official page does not show them to bots.
Who Should Use It?
- SEO and content teams adding AI search to their reporting.
- Brand managers checking how AI assistants describe their products.
- Marketing agencies reporting AI visibility for clients.
- SaaS and e-commerce companies competing for AI recommendations.
Peec AI Alternatives
- Otterly.AI: a cheaper entry plan for small brands
- Profound: an enterprise-focused AI visibility platform
- AthenaHQ: adds content recommendations alongside tracking
Frequently Asked Questions
Is Peec AI free?
No, but it has a free trial. After the trial, plans start at about EUR 70 per month billed yearly for 50 tracked prompts.
What is Peec AI used for?
Peec AI is used to monitor how a brand shows up in AI chat answers. Teams use it to track visibility, compare competitors and find sources that influence AI responses.
Which AI engines does Peec AI track?
Peec AI tracks ChatGPT, Perplexity and Gemini, with Google AI Overviews, Google AI Mode and Microsoft Copilot also available. Each plan includes three engines of your choice.
Peec AI vs Otterly.AI: which is better?
It depends on budget and scale. Otterly.AI has a lower starting price for a handful of prompts, while Peec AI offers more prompts per plan and unlimited seats.