What is Profound?
Profound is an AI search visibility platform that tracks how brands appear in ChatGPT, Gemini, Perplexity and Google AI answers for marketers. It is part of the new generative engine optimization (GEO) category, and the company raised a $35 million Series B led by Sequoia in 2025. The trial tracks three answer engines, while Enterprise covers up to nine, including Google AI Mode, Microsoft Copilot, Claude, DeepSeek and Exa.
Profound goes beyond rank tracking by combining several data sources. Answer Engine Insights shows how often and how favourably your brand is mentioned, Agent Analytics measures AI crawler visits and AI-referred traffic, Prompt Volumes estimates what people actually ask AI assistants, and the AI Marketer agent helps create content to close gaps. Brand, SEO and content teams use it to benchmark against competitors, find missing topics and report on AI search performance.
Main Features
- Track brand mentions and citations across ChatGPT, Gemini and Google AI Overviews.
- Add Perplexity, Google AI Mode, Microsoft Copilot, Claude, DeepSeek and Exa on Enterprise.
- Monitor AI crawler activity and AI-referred traffic with Agent Analytics.
- Estimate demand for topics with Prompt Volumes data.
- Generate content and recommendations with the credit-based AI Marketer.
- Track ChatGPT Shopping results for product brands on Enterprise.
- Export data via API, CSV or JSON on Enterprise.
How to Get Started with Profound
- Sign up for the free trial at tryprofound.com with your company domain.
- Review the industry prompt set Profound assigns during the 7-day trial.
- Check your visibility and competitor share across the tracked answer engines.
- Book a demo to move to Enterprise for custom prompts, more engines and exports.
Profound Pricing
The Trial is free and runs 50 recommended prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews, with unlimited seats. Enterprise pricing is custom and adds custom prompts, up to nine answer engines, multiple languages and regions, SSO, API access and full data history.
Who Should Use It?
- SEO teams adapting to AI search and answer engines.
- Brand and communications leads who need to know how AI describes their company.
- Content marketers looking for topics where competitors get cited instead.
- E-commerce brands tracking product mentions in ChatGPT Shopping.
- Agencies reporting AI visibility for enterprise clients.
Profound Alternatives
- Peec AI: published self-serve pricing for smaller teams
- AthenaHQ: similar GEO tracking with content guidance
- Otterly.AI: cheaper entry point for monitoring AI mentions
Frequently Asked Questions
Is Profound free?
No, but it has a free 7-day trial. Ongoing use requires the Enterprise plan, which is priced by quote.
What is Profound used for?
Profound is used to measure how brands appear in AI answers. Marketers track mentions, citations and competitors across ChatGPT, Gemini, Perplexity and Google AI.
Which AI engines does Profound track?
The trial covers ChatGPT, Gemini and Google AI Overviews. Enterprise adds Perplexity, Google AI Mode, Microsoft Copilot, Claude, DeepSeek and Exa.
Profound vs Peec AI: which is better?
Profound suits large companies that want deep data and enterprise features, while Peec AI is easier for smaller teams to buy self-serve.