2 min readPaid

Gong

Gong is a revenue AI platform that records and analyzes sales calls, forecasts deals and runs AI agents for B2B sales and revenue teams.

// at a glance

Is Gong free?
Paid. No. Gong is paid, with no free plan.
Category
#Business
Website
gong.io ↗
Gong logo

What is Gong?

Gong is a revenue AI platform that records and analyzes sales calls, forecasts deals and runs AI agents for B2B sales and revenue teams. Gong says it has more than 5,000 customers, including ADP, HubSpot, LinkedIn and Uber for Business, and holds a 4.5 rating across more than 6,200 G2 reviews.

Gong captures calls, emails and meetings and turns them into data about what buyers say, which deals are at risk and how reps perform. On top of the core conversation intelligence, it sells Gong Engage for sales engagement, Gong Forecast for revenue forecasting and Gong Enable for coaching, plus AI agents that draft follow-ups, flag pipeline risk and train reps. It is mainly used by mid-size and enterprise sales, customer success and revenue operations teams.

Main Features

  • Records and transcribes sales calls and meetings automatically.
  • Analyzes talk ratios, topics, objections and competitor mentions across calls.
  • Flags deals at risk based on buyer engagement signals.
  • Forecasts revenue with Gong Forecast using activity data.
  • Drafts follow-up emails and updates CRM fields with AI agents.
  • Coaches reps with call libraries, scorecards and an AI trainer.
  • Integrates with CRMs such as Salesforce and HubSpot.

How to Get Started with Gong

  1. Request a demo on gong.io and agree a quote for your team size.
  2. Connect your calendar, video conferencing and CRM during onboarding.
  3. Let Gong record your team's calls and sync activity data.
  4. Review deal boards and call insights, then set up AI agents and coaching.

Gong Pricing

Gong does not publish prices. Pricing is a per-user license plus a platform fee based on the number of users, and you get a tailored quote by team size. There is no free plan.

Who Should Use It?

  • B2B sales teams that run many discovery and demo calls.
  • Sales managers who coach reps from call recordings.
  • Revenue operations teams that need accurate forecasts.
  • Customer success teams tracking renewal and churn risk.
  • Enterprises standardizing revenue data across regions.

Gong Alternatives

  • Avoma: cheaper conversation intelligence for smaller teams
  • Fathom: free meeting recorder with summaries for individual reps
  • Salesforce Einstein: AI built into Salesforce CRM

Frequently Asked Questions

How much does Gong cost?

Gong does not list prices publicly. You pay a per-user license plus a platform fee, quoted by team size after a demo.

Is there a free version of Gong?

No. Gong is a paid enterprise product with no free plan.

What is Gong used for?

Gong is used to record and analyze sales conversations, forecast revenue and coach reps. AI agents also automate follow-ups and CRM updates.

Does Gong work with Salesforce?

Yes. Gong integrates with Salesforce and other major CRMs, syncing call data and activity to deals.

Try Gong