What is Brand24?
Brand24 is an AI social listening tool that tracks mentions of a brand, product or topic across social media, news, blogs, forums, reviews, podcasts and newsletters, and analyses sentiment and reach. It covers sources including Facebook, Instagram, X, TikTok, YouTube, Reddit, LinkedIn and Twitch, and an AI Visibility module tracks how a brand appears on major AI platforms.
Brand24 differs from basic alert tools because it adds analysis on top of collection. AI sentiment analysis labels each mention, AI topics group conversations, events detection explains spikes in coverage and an AI Brand Assistant answers questions about your data. Other metrics include reach, a Presence Score, advertising value equivalency and influencer analysis. Storm alerts warn you when mentions suddenly rise, which helps with crisis response. Marketing and PR teams use it for reputation management, competitor tracking, campaign measurement and finding influencers, and agencies use it to report on clients. An MCP server and API let other tools read your Brand24 data.
Main Features
- Track mentions across social media, news, blogs, forums, reviews and podcasts.
- Label mention sentiment as positive, negative or neutral with AI.
- Group conversations into AI topics and explain spikes with events detection.
- Ask questions about your data with the AI Brand Assistant.
- Measure reach, Presence Score and advertising value equivalency.
- Get storm alerts when mentions rise suddenly.
- Track brand visibility on AI platforms with the AI Visibility module.
How to Get Started with Brand24
- Start the 14-day free trial at brand24.com.
- Create a project with your brand name and keywords.
- Add competitor names or campaign hashtags as extra keywords.
- Review mentions, sentiment and reach in the dashboard.
- Set up email or Slack alerts and scheduled reports.
Brand24 Pricing
Brand24 offers a 14-day free trial. Billed annually, Individual costs $199 per month, Team $299, Pro $399 and Business $599, while monthly billing costs $249, $349, $499 and $699 respectively. Enterprise starts at $1,499 per month billed annually and includes the AI Visibility module, which is an add-on on other plans.
Who Should Use It?
- PR teams managing brand reputation and crises.
- Social media managers tracking campaign mentions.
- Marketers benchmarking competitors.
- Agencies reporting on client brand health.
- Startups monitoring feedback and reviews.
Brand24 Alternatives
- Otterly.AI: Focused purely on brand mentions in AI answers.
- Peec AI: Cheaper option if you only need AI search mentions.
- Vista Social: All-in-one social media management with listening.
Frequently Asked Questions
Is Brand24 free?
No, Brand24 has no free plan, but it offers a 14-day free trial. Paid plans start at $199 per month billed annually.
What does Brand24 track?
Brand24 tracks mentions across social media, news, blogs, forums, reviews, podcasts and newsletters. It also measures sentiment, reach and influencers.
Does Brand24 track AI search visibility?
Yes, Brand24 has an AI Visibility module that tracks how your brand appears on major AI platforms. It is included on Enterprise and available as an add-on on other plans.
Does Brand24 integrate with Slack?
Yes, Brand24 can send alerts to Slack and Microsoft Teams. It also offers an API and an MCP server.