What is Lately?
Lately is an AI social media tool that learns your brand voice and turns long-form text, audio and video into social posts. It has been around since before the generative AI boom and is one of the established tools for content repurposing, with publishing links to platforms such as Hootsuite, HubSpot and Sprinklr.
Lately builds a voice model from your past posts and the ones that performed best, then uses it to pull the strongest quotes and ideas from a blog post, webinar, podcast or video. It produces many short posts, with clips for audio and video, plus suggested hashtags and emojis. You review the posts, schedule them on the calendar and track performance, and that data feeds back into the voice model. Marketing teams, agencies and thought leaders use it to get weeks of social content from one piece of long content.
Main Features
- Train a brand voice model from your existing social posts.
- Turn blogs and articles into many short social posts.
- Cut audio and video into clips with matching captions.
- Suggest hashtags and emojis for each post.
- Schedule posts on a social calendar with AI timing on Growth.
- Analyze performance and feed results back into the voice model.
- Publish through integrations such as Hootsuite, HubSpot and Sprinklr.
How to Get Started with Lately
- Start a free trial at lately.ai.
- Connect your social channels so Lately can learn your voice.
- Upload a blog link, podcast or video.
- Review the generated posts, edit and schedule them.
Lately Pricing
Lately offers a free trial. Starter costs $14 per month billed yearly ($19 monthly) for 1 voice model, 5 social channels and 1 seat. Growth costs $199 per month billed yearly ($239 monthly) for 25 channels and 5 seats, and Enterprise is custom.
Who Should Use It?
- Content marketers repurposing blogs and webinars.
- Podcasters promoting episodes with clips.
- Agencies producing social content for many clients.
- Executives and thought leaders posting regularly on LinkedIn.
Lately Alternatives
- Repurpose IO: automatically reposts video across platforms
- Castmagic: turns podcasts and recordings into written content
- Opus Clip: focused on short clips from long videos
Frequently Asked Questions
Is Lately free?
No, but it has a free trial. Paid plans start at $14 per month billed yearly.
What is Lately used for?
Lately is used to repurpose long content into social posts. It turns blogs, podcasts and videos into many posts written in your brand voice.
Does Lately work with Hootsuite?
Yes. Lately integrates with Hootsuite, HubSpot and Sprinklr for publishing, and it also has its own calendar.
Lately vs Repurpose IO: which is better?
It depends on your content. Lately writes new text posts in your brand voice from long content, while Repurpose IO mainly redistributes existing videos across platforms without rewriting them.