What is Onton?
Onton is a free AI shopping search engine for home decor and furniture that finds products across 100+ retailers by description or image. The company, formerly called Deft, raised a $7.5 million seed round in November 2025 led by Footwork, bringing total funding to about $10 million. It reported growing from about 50,000 to more than 2 million monthly users.
Onton lets you search the way you would talk to a designer, for example a low walnut coffee table under $500 for a small room, or by uploading a photo of something you like. Its search uses what the company calls a neuro-symbolic architecture, designed to return only real products that match your filters rather than invented results. It also generates room images so you can picture items together. Shoppers use it to compare styles and prices across many stores at once, and the company plans to expand into categories such as apparel and electronics.
Main Features
- Search for furniture and decor in plain language.
- Find similar products by uploading a photo.
- Compare items across more than 100 retailers in one place.
- Filter by price, size, material, color and style.
- Generate room images to visualize products together.
- Return real, in-stock products rather than invented results.
- Use it for free with no subscription.
How to Get Started with Onton
- Go to onton.com in your browser.
- Type what you want, such as a cream boucle armchair under $400, or upload a photo.
- Refine the results with filters or follow-up requests.
- Click a product to buy it on the retailer's site.
Onton Pricing
Onton is free for shoppers, with no paid plan or subscription. You buy products directly from the retailers it links to.
Who Should Use It?
- People furnishing a new home or apartment.
- Renters and homeowners redecorating a room.
- Interior design fans hunting for a look they saw online.
- Bargain hunters comparing similar furniture across stores.
Onton Alternatives
- Perplexity Shopping: AI shopping answers across all product categories
- Daydream: the same conversational search approach for fashion
- Interior AI: redesign a photo of your room before you shop
Frequently Asked Questions
Is Onton free?
Yes. Onton is completely free to use, and you pay only the retailer when you buy something.
What is Onton used for?
Onton is used to find furniture and home decor with AI search. You can describe what you want or upload a photo and see matching products from many stores.
Was Onton called Deft?
Yes. Onton was previously known as Deft before rebranding, and it raised a $7.5 million seed round under the Onton name in November 2025.
Does Onton sell products itself?
No. Onton is a search engine, not a store. It links you to the retailer's own site, where you complete the purchase and handle delivery and returns.