What is Floto?
Floto is an AI design feedback platform that reviews your work the way a senior designer or a test user would. It runs as a Figma plugin and a Chrome extension, so you can check a frame in your design file or a live web page without leaving the tool you are working in. The company says more than 10,000 designers use it.
Feedback usually arrives late: after a design review, after usability testing, or after launch. Floto moves it to the moment you are designing. It critiques layouts and explains each issue, lets AI personas react to a concept, walks through prototypes to find where users would get lost, and compares what shipped with what was designed.
Main Features
- Design Audit critiques a screen and explains each usability or visual issue it finds.
- Persona Testing gathers reactions to a concept from synthetic user personas.
- Flow and Prototype Testing traces how users would move through a prototype and where they would stall.
- Missing States spots overlooked cases in a flow, such as empty, error and loading screens.
- Design Diff checks that the shipped product matches the original design.
- Works inside Figma as a plugin and on any live page through the Chrome extension.
- Teams plan adds pooled credits and shared personas across a design team.
How to Get Started with Floto
- Sign up free at floto.ai.
- Install the Floto plugin from the Figma Community, or the Chrome extension for live sites.
- Select a frame or open a page and run a Design Audit.
- Go through the findings, then try Persona or Flow Testing on the screens that matter most.
Floto Pricing
Floto runs on credits. The Free plan costs $0 and gives 200 credits a week for every feature. Pro is $10 per month with 1,500 credits, no rate limits and credit top-ups. Teams is $10 per seat per month with 2,500 credits per seat, pooled across the team, plus shared personas and priority support. Enterprise is custom, with unlimited credits and custom agents. A Design Audit costs 20 credits, Design Diff 25, Persona Testing 50 and Flow Testing 75.
Who Should Use It?
- Solo and freelance designers who have no one to review their work.
- Product designers who want quick feedback before a design review.
- Founders and developers shipping UI without a dedicated designer.
- Design teams checking that the built product matches the Figma file.
- UX researchers who want an early read before running real user tests.
Floto Alternatives
- Penpot: a free, open-source design tool to create the screens in the first place
- Whimsical: map user flows and wireframes before testing them
- Lunacy: a free desktop design app with built-in AI helpers
Frequently Asked Questions
Is Floto free?
Yes. The Free plan includes every feature with 200 credits a week, which covers about ten Design Audits. Pro at $10 per month raises that to 1,500 credits a month and removes rate limits.
Does Floto work with Figma?
Yes. Floto installs as a Figma Community plugin and runs on the frames you select. A Chrome extension covers live websites and web apps.
Can Floto replace real user testing?
No. Its personas are synthetic, so they are best for catching obvious problems early and cheaply. Decisions with real stakes still need testing with actual users.