Nobody wakes up excited to fill out a form. Typeform changes that by turning surveys, quizzes, and data collection into a conversational experience that asks one question at a time, with AI that can now build the whole thing for you from a simple prompt.
Main Features
- AI Form Builder: Describe what you want to collect, leads, feedback, applications, and Typeform generates the full form with question types, logic, and design in seconds.
- One Question at a Time: Unlike a wall of input fields, each question gets its own screen. Completion rates climb because people actually reach the end without giving up.
- Conditional Logic: Show or skip questions based on previous answers. Ask different follow-ups depending on budget, role, or preference, no coding, just drag and connect.
- Video and Image Embeds: Add welcome videos, product GIFs, or custom illustrations between questions. Turn a survey into a branded microsite that actually looks good.
- Payment Collection: Accept Stripe payments directly inside a form. Charge for consultations, event registrations, or donation tiers without leaving the question flow.
- Calculated Scores: Build quizzes with auto-calculated results. Show different outcomes, recommendations, or personality types based on answer patterns.
- 120+ Integrations: Pipe responses straight into Google Sheets, Mailchimp, Slack, HubSpot, and your entire stack. Trigger automations the moment someone hits submit.
- Custom Branding: Match your fonts, colours, and logo so the form feels like part of your site, not a third-party widget dropped in last minute.
Who Should Use It?
- Marketers: Create landing page quizzes that qualify leads, segment audiences, and feed personalised email sequences, all from one embed.
- HR Teams: Build employee satisfaction surveys, interview feedback forms, and onboarding checklists that people actually complete because they look inviting.
- Product Teams: Run UX research surveys and feature prioritisation polls with branching logic that adapts questions based on user personas and usage patterns.
- Event Organisers: Collect registrations with payment, dietary preferences, and session sign-ups in one seamless flow. Auto-send confirmation emails on completion.
- Educators: Design interactive quizzes with scoring, feedback, and grade reporting. Students get results instantly; you get analytics by question and cohort.
- Customer Research: Map NPS, satisfaction, and churn signals with surveys that feel like a conversation. Higher response rates mean better data.
- Anyone Who Needs Data from Humans: If Google Forms feels too basic and SurveyMonkey feels too old-school, Typeform is the sweet spot of design, power, and ease.