What is Sprkly?
Sprkly is a social media scheduler for creators, shops and agencies. You write a post once and it goes out on Instagram, TikTok, YouTube Shorts, Threads, Facebook, Bluesky, X, LinkedIn and Telegram at the times you set, with a content calendar, approvals and automatic retries if a post fails.
Its other half is Instagram comment-to-DM automation: when someone comments a word such as GUIDE, Sprkly sends them a DM with your link, follows up if they go quiet, and keeps a list of everyone who asked, marked New, Replied, Lead or Customer. You can also run it from AI agents such as Claude, ChatGPT, Codex and Cursor, asking in plain language to draft posts, find your best ones or set up an automation.
Main Features
- Schedule posts to Instagram, TikTok, YouTube Shorts, Threads, Facebook, Bluesky, X, LinkedIn and Telegram from one composer
- Instagram comment-to-DM: a keyword comment gets your link in a DM, with an optional follow-up
- Lead list that tracks each person as New, Replied, Lead or Customer
- One inbox for Instagram comments and DMs, replying as your account
- Analytics with your best time to post and one-click reposts of top content
- Works with AI agents like Claude, ChatGPT, Codex and Cursor, with every tool call logged
- Post approval by email, staggered posting and automatic retries
- Chrome extension to snip part of a page and post it
How to Get Started with Sprkly
- Go to sprkly.app and start the free plan or the 7-day free trial, with no card needed.
- Connect the social accounts you want to post to.
- Write a post in the composer, customise captions per app and pick the times.
- Add a comment-to-DM automation with a keyword and the link to send.
- Check analytics and leads, and repost what worked.
Sprkly Pricing
Sprkly has a free plan with 3 accounts, 10 queued posts each and Instagram DMs to 10 people a month per account. Paid plans start with a 7-day free trial and no card: Creator is $29 a month (5 accounts, 1,000 posts), Brand $39 (10 accounts, post approval), Pro $49 (30 accounts, unlimited posts) and Agency $99 (100 accounts and API access). A done-for-you service, where the team schedules and checks your posts, costs $50 for the first week, then $100 a week.
Who Should Use It?
- Creators who post the same content across several apps
- Small shops and coaches turning Instagram comments into leads and sales
- Brands that need approval before anything is published
- Agencies managing dozens of client accounts from one login
- People who would rather ask an AI agent to plan and schedule their posts
Sprkly Alternatives
- FeedHive is an AI social media scheduler with content recycling and performance predictions.
- Vista Social is a social media management platform for scheduling, inbox and reporting.
- Hypefury schedules and auto-repurposes posts, with a focus on X and LinkedIn.
Frequently Asked Questions
Is Sprkly free?
Sprkly has a free plan with 3 accounts, 10 queued posts each and Instagram DMs to 10 people a month per account. Paid plans start at $29 a month, and each comes with a 7-day free trial that needs no card.
Which platforms does Sprkly post to?
Instagram, TikTok, YouTube Shorts, Threads, Facebook, Bluesky, X, LinkedIn and Telegram. Pinterest, Discord and Messenger are listed as coming soon.
How does Instagram comment-to-DM work?
You pick a word. When someone comments it on your post, Sprkly sends them a DM with your link, can follow up if they do not reply, and adds them to your list of leads.
Can I use Sprkly from Claude or ChatGPT?
Yes. You paste one link into an AI agent such as Claude, Claude Code, ChatGPT, Codex or Cursor, sign in, and ask it to draft posts, find your best posts or set up automations. Nothing publishes without your connected accounts, and higher plans can require human approval.
Can Sprkly post for me?
Yes. Its done-for-you service takes finished photos, videos and captions, then schedules, publishes and checks every post, for $50 the first week and $100 a week after that.