What is Pomelli?
Pomelli is an experimental marketing tool from Google Labs and Google DeepMind, made for small and medium-sized businesses. You give it your website address and it builds a Business DNA profile: your tone of voice, fonts, colour palette and imagery. Everything it creates afterwards follows that profile, so posts look like they came from your brand.
From there, Pomelli suggests campaign ideas or takes your own prompt, then produces social posts and ad visuals you can edit before downloading. Updates in 2026 added Animate, which uses Veo 3.1 to turn static visuals into short videos, natural language editing, and Photoshoot, which turns a simple phone photo of a product into studio or lifestyle shots. It started in four English-speaking countries and expanded through 2026 to more than 170 countries and territories, including the UK and EU. It currently works in English only.
Main Features
- Business DNA profile built from your website
- Campaign ideas tailored to your brand
- Editable social posts and ad visuals
- Animate turns images into short videos with Veo 3.1
- Photoshoot creates studio product photos from phone snaps
- Edit results with plain-English instructions
How to Get Started with Pomelli
- Open labs.google.com/pomelli and sign in with a Google account.
- Enter your business website so Pomelli can build your Business DNA.
- Pick a suggested campaign or describe your own idea.
- Edit the generated assets, then download them for your channels.
Pomelli Pricing
Pomelli is free while it is a Google Labs experiment, with no paid tier or subscription. Google has not announced future pricing.
Who Should Use It?
- Small business owners without a design team
- Local shops and cafes posting on social media
- E-commerce sellers who need product photos
- Freelance marketers managing several brands
- Solo founders launching a new product
Pomelli Alternatives
- Canva AI: Design platform with AI tools for social posts and marketing.
- Predis AI: AI that creates social media posts and ads from a prompt.
- Flair AI: AI product photography and branded visual generator.
Frequently Asked Questions
Is Pomelli free?
Yes. Pomelli is a free Google Labs experiment with no paid tier. Google has not said whether it will charge in future.
What is Business DNA?
It is the brand profile Pomelli builds from your website, covering tone of voice, fonts, colours and imagery, which it uses for every asset.
Where is Pomelli available?
It is available in English in more than 170 countries and territories, including the US, UK, EU, India and Australia.