What is Pencil?
Pencil is a generative AI platform for making and launching ad creative. It combines models from providers such as OpenAI, Google, Adobe, Runway and Stability AI to generate text, images and video, then publishes ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn. It serves solo marketers through enterprise brand teams.
Ad teams need many variations across formats and markets, and each new model or tool adds another login. Pencil brings the models, brand assets, approvals and ad launches into one workspace, and adds AI predictions to estimate how creatives might perform. Enterprise plans add governance features such as role controls, a no-train policy and IP assignment.
Main Features
- Generate ad copy, images and video with self-serve AI agents.
- Use models from OpenAI, Google, Adobe, Runway and Stability AI in one workspace.
- Launch and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn.
- Get AI predictions, creative insights and a results dashboard.
- Store brand assets and templates in brand and asset libraries.
- Import from Figma and Photoshop and edit in a drag-and-drop creative editor.
- Share, comment on and approve creatives with your team.
- Create bulk variations from feeds across audiences, markets and products on the Pro plan.
How to Get Started with Pencil
- Choose a plan at trypencil.com/pricing or book a demo for Pro.
- Set up a workspace and upload your brand assets.
- Ask an AI agent for ad concepts, images or videos and refine them.
- Connect your ad accounts and launch, then watch results in the dashboard.
Pencil Pricing
Core costs $14 a month for 50 generations and Growth costs $55 a month for 250 generations, with 20% off on annual billing. Pro, with unlimited generations and enterprise terms, is custom priced.
Who Should Use It?
- Solo entrepreneurs producing their own social ads.
- Growth teams testing many creative variations.
- Agencies managing creative for multiple brands.
- Enterprise marketing teams that need governance and brand controls.
Pencil Alternatives
- AI Ad by ADSBY: free ad text only, geared to Google Ads
- Hypotenuse AI: focused on ecommerce product copy and data
- Repurpose IO: redistributes existing videos rather than generating ads
Frequently Asked Questions
Is Pencil free?
No free plan is listed. Pencil starts with Core at $14 a month for 50 generations, then Growth at $55 a month for 250 generations. Annual billing saves 20%, and the Pro plan for enterprises is priced on request.
Which ad platforms does Pencil connect to?
Pencil lets you launch and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, Google DV360 and LinkedIn, so you can move from generated creative to a live campaign without switching tools.
Is Pencil safe for brand and customer data?
Pencil lists SOC 2 Type II compliance, a no-train policy and full IP ownership. Its Pro plan adds data ringfencing, role-based access controls, indemnification and AI governance controls for enterprise teams.