Is AI killing the traditional web page?
Let’s break it down.
What Is Google’s AI Search?
- A summary of the answer
- A breakdown of steps
- A list of key points — all written by AI
- Fewer reasons to scroll or click anything
Example: If you search “how to start a podcast in 2025,” Google might now show an AI-written answer with gear suggestions, steps to launch, and even tips for growth — all pulled from across the internet, but with no need to visit an actual blog.
Why This Is a Big Deal
- Less Traffic for Websites
Website owners, bloggers, and small businesses are seeing drops in organic traffic. Why? Because people are getting answers directly from AI summaries, skipping the need to click through. - Lower Visibility for Creators
AI often pulls info from many sources but doesn’t credit them clearly. Your content might be used to generate an AI answer, but your site doesn’t get the visitor. - Speed vs. Depth
AI search is fast and convenient, but sometimes it simplifies too much. It gives short answers that lack nuance or context — especially for complex topics like tech, finance, or legal advice.
How Webpages Are Fighting Back
While AI search is changing how we discover content, the traditional web isn’t going away. In fact, here’s how smart creators are adapting:
- More personal and opinion-based content
AI can summarize facts, but it struggles with experience. That’s why websites are focusing on unique opinions, reviews, and case studies — things that feel human. - Community-based platforms
Forums like Reddit, Quora, and niche newsletters are growing, as people look for real conversations, not just AI summaries. - SEO is evolving
Instead of optimizing for keywords alone, websites are now optimizing for AI visibility — structuring content so AI might quote or reference them as trusted sources.
So… Is Google AI Search Good or Bad?
It depends.
Pros for users:
- Fast answers
- Less clicking around
- Great for quick research
Cons for creators:
- Lower traffic
- Less control over how your content is used
- Harder to build an audience from search
What Should You Do as a Creator or Business?
- Double down on originality – AI can’t replace your story, your experience, or your voice.
- Use AI, but don’t depend on it – Use ChatGPT, Perplexity, or even Google’s own AI tools to boost your work, not replace it.
- Build your audience directly – Focus on email lists, podcasts, and social media where you control the connection, not Google.
Final Thoughts
Google AI Search is here to stay, and it's changing the rules of the game. But that doesn’t mean the end of the web — just the start of a new version.
Creators who adapt, personalize, and build real connections will stand out. The rest may get buried under AI summaries.
So ask yourself this:
In a world full of machines, how will you stay human?
Want more AI insights, tools, and future trends?
Subscribe to MrTechKing.com Newsletter — where we decode the future for entrepreneurs and creators.
