What is Plausible?
Plausible Analytics gives website owners a simple one-page dashboard of visitors, pages, referrers, countries and devices. Its script is small, it does not use cookies and it does not collect personal data, which makes privacy compliance easier.
Beyond basic stats you can track goals and custom events, build segments, import Google Analytics history and, on higher plans, run funnels and ecommerce revenue reports or use the Stats API. The code is open source, so it can be self-hosted. The hosted service has a 30-day free trial with no card, then plans are priced by monthly pageviews.
Main Features
- Simple one-page dashboard
- No cookies and no personal data
- Goals, custom events and segments
- Google Analytics import
- Funnels and revenue tracking on higher plans
- Open source and self-hostable
How to Get Started with Plausible
- Start a free trial at plausible.io.
- Add your website domain.
- Paste the Plausible script into your site's head.
- Open the dashboard to see visitors arrive.
Plausible Pricing
The hosted service has a 30-day free trial, then Starter starts at $9 per month, Growth at $14 and Business at $19, rising with pageviews. Annual billing gives two months free.
Who Should Use It?
- Bloggers and indie makers
- Businesses with privacy concerns
- Agencies managing client sites
- Developers who want a light script
- Teams leaving Google Analytics
Plausible Alternatives
- Lightdash: Open-source BI tool built on top of dbt.
- Evidence: Build data reports with SQL and Markdown.
- Julius AI: AI data analyst that charts and explains your data.
Frequently Asked Questions
Is Plausible free?
The hosted version is not free after a 30-day trial. The open-source code can be self-hosted at no licence cost.
Does Plausible need a cookie banner?
It does not use cookies or collect personal data, which is why many sites use it without a cookie banner. Check your own legal situation.
Can I import Google Analytics data?
Yes. Plausible can import your historical Google Analytics data.