What is Pixels?
Pixels helps publishers add video to their pages and helps advertisers reach viewers in the right context. It analyzes page and video content to match videos and ads to suitable placements across web, apps and connected TV, and reports on attention and viewability. It is a business tool for media owners and ad buyers, not a consumer image or video generator.
Main Features
- Injects video into editorial pages or display ad slots to raise publisher yields.
- Imports videos directly from YouTube, TikTok and Instagram.
- Analyzes video content frame by frame along with page context to match ads to inventory.
- Uses a lightweight player that initializes in under 50ms.
- Supports connected TV through VAST ad-serving endpoints with client-side and server-side ad insertion.
- Reports event-level attention, viewability, watch time and completion.
- Works with both programmatic and direct ad buying.
Who Should Use It?
- Digital publishers looking to add video and increase ad revenue.
- Advertisers who want contextually matched video placements.
- Media agencies planning video campaigns across web, app and CTV.
- Programmatic ad buyers seeking attention and viewability data.
- Ad operations teams managing video inventory.