What is Photoroom?
Photoroom is an AI photo editing platform for e-commerce that removes backgrounds, stages products in generated scenes, dresses AI fashion models and batch edits whole catalogs. It runs on the web, iPhone, iPad, Android and Shopify, with a REST API for developers, and serves solo sellers through enterprise retail teams.
Studio photo shoots are slow and costly when you list new products every week. It replaces much of that work with AI: you upload a plain product photo, cut it out, then place it on a clean or lifestyle background sized for each marketplace. Batch processing, Shopify sync and an API let larger teams apply the same edits to thousands of images at once.
Main Features
- Background Remover that makes instant cutouts, with white, blurred or AI-generated backgrounds.
- AI Product Photography and Product Staging that place items in lifestyle scenes.
- AI Fashion Models and Virtual Try-On for dressing garments on generated models.
- Resize & Expand to reformat images for any platform, plus Remove Objects and Recolor Clothing.
- Brand Kit for saving fonts, logos and colors, and a Logo Maker.
- Batch Processing and Product Catalog tools for editing thousands of images at once.
- Shopify marketplace sync, a REST API and a Photoroom MCP connector for Claude.
- Video Generator for product videos on Max and higher plans.
How to Get Started with Photoroom
- Open app.photoroom.com or install the iOS or Android app.
- Upload a product photo and let Background Remover cut it out.
- Choose a background, template or AI scene, and resize for your marketplace.
- Export the image, or use batch mode to apply the same edit across many photos.
Photoroom Pricing
You can start free, and the Pro and Max plans offer a free trial. Paid tiers (Pro, Max and Ultra) bill monthly or yearly with about 33% off yearly, Pro includes 1,000 exports a month, and Enterprise is custom priced.
Who Should Use It?
- Online sellers listing products on Shopify, Amazon, eBay or Depop.
- Fashion brands that need on-model shots without a photo shoot.
- Social media managers making quick product visuals.
- Developers adding background removal to an app through the API.
- Catalog and operations teams editing images at scale.
Photoroom Alternatives
- Clipdrop AI: general image cleanup tools without catalog features
- SnapEdit AI: simpler online retouching and object removal
- CleanUp Pictures: focused only on removing unwanted objects
Frequently Asked Questions
Is Photoroom free?
You can start for free, and paid plans add more AI credits and exports. Pro suits solo sellers with 1,000 exports a month, Max adds the Video Generator, Ultra adds 4K output and Enterprise adds SSO and an SLA.
Does Photoroom have an API?
Yes. It offers a REST API with a playground and documentation for background removal and image editing inside your own product, plus a Shopify app and a Photoroom MCP connector for use in Claude.
Which devices does Photoroom run on?
It runs in the browser at app.photoroom.com and as apps for iPhone, iPad and Android. Business teams also get shared workspaces with roles, and the enterprise tier cites SOC 2 Type 2 compliance.
