What is Paradigm?
Paradigm is an AI research and data enrichment platform that runs agents inside a spreadsheet, with each cell completed from your instructions. GTM, RevOps, private equity and consulting teams use it to research accounts, monitor market signals and push results into Salesforce or HubSpot. It is SOC 2 Type 2 certified.
Account research, lead qualification and due diligence often mean analysts copying facts from dozens of websites into a sheet. Paradigm keeps the familiar spreadsheet but lets agents do the lookups: you write a column instruction and agents research each row, citing sources and leaving auditable reasoning. The same setup can watch for intent or market changes and trigger CRM updates, alerts and outreach drafts.
Main Features
- A spreadsheet interface where AI agents complete each cell from your instructions.
- Research agents score accounts against custom criteria.
- Signals monitor market and intent changes that affect account priority.
- Actions update your CRM, send alerts and draft personalized outreach with supporting evidence.
- Answers cross-reference sources and include auditable reasoning traces.
- Integrates with Salesforce, HubSpot, Slack, Outlook and Google Workspace.
- SOC 2 Type 2 certified, with role-based access and no training on customer data.
How to Get Started with Paradigm
- Request a demo on paradigmai.com or log in at the app.
- Import a list of accounts or companies into a Paradigm sheet.
- Add columns with research instructions and let agents fill the rows, then sync results to your CRM.
Paradigm Pricing
Paradigm does not publish prices on its site; access is arranged through a demo request.
Who Should Use It?
- Go-to-market and RevOps teams qualifying accounts
- Private equity and hedge fund analysts screening companies
- Investment bankers and consultants doing market research
- Recruiters researching candidates or target firms
- Sales teams that want CRM records enriched automatically
Paradigm Alternatives
- FormulaBot: helps write spreadsheet formulas, not research
- Nanonets AI: extracts data from documents rather than the web
- Atlassian Rovo AI: searches internal work apps instead of external sources
Frequently Asked Questions
How much does Paradigm cost?
Pricing is not listed publicly. You request a demo on the website, and plans are set up with the sales team based on your use case and volume.
What does Paradigm integrate with?
It connects to Salesforce, HubSpot, Slack, Outlook and Google Workspace, among other tools, so research results can update CRM records or trigger alerts and outreach.
Is Paradigm secure for company data?
Paradigm is SOC 2 Type 2 certified, uses role-based access controls and states that it does not train models on customer data. Answers also include cross-referenced sources and auditable reasoning traces you can review.