What is Kapwing?
Kapwing is a browser-based video editor with AI subtitles, clip repurposing, dubbing and smart cut. It is made by Kapwing, a San Francisco company founded in 2017, and runs entirely in the browser, so there is nothing to install and teams can edit the same project together.
Kapwing combines a normal timeline editor with AI tools that remove repetitive work: it can transcribe and caption a video, cut out silences, turn a long recording into short clips, translate and dub speech, and generate B-roll. Marketers, educators and social media teams use it to produce captioned shorts, repurpose podcasts and webinars, and localise videos into other languages.
Main Features
- Generates and styles subtitles automatically from speech.
- Removes silences and filler with smart cut.
- Turns long videos into short clips for TikTok, Reels and Shorts.
- Translates and dubs videos into other languages.
- Generates B-roll and images from text prompts.
- Converts text to speech and clones voices on Business.
- Lets teams edit and comment on projects together in the browser.
- Exports up to 4K on paid plans.
How to Get Started with Kapwing
- Open kapwing.com and sign up with Google or email.
- Upload a video or paste a YouTube link into a new project.
- Use Subtitles, Smart Cut or Clip Maker from the tool panel.
- Adjust the timeline, then export or share the link with your team.
Kapwing Pricing
The Free plan includes 10 credits, 720p exports with a watermark and videos up to 4 minutes. Pro costs $24 per month or $16 per month billed yearly with 1,000 credits, no watermark and 4K export, and Business costs $64 per month or $50 yearly with 4,000 credits, voice clones and lip sync. Enterprise pricing is custom.
Who Should Use It?
- Social media managers producing captioned short videos.
- Podcasters and YouTubers repurposing long episodes.
- Teachers and course creators adding subtitles.
- Marketing teams localising videos into other languages.
- Small teams that need a collaborative editor without installs.
Kapwing Alternatives
- VEED: similar browser editor with strong subtitle tools
- Descript AI: edit video by editing the transcript
- Clipchamp AI: free editor bundled with Windows and Microsoft 365
Frequently Asked Questions
Is Kapwing free?
Yes, Kapwing has a free plan, but exports carry a watermark and are limited to 720p and 4-minute videos. Pro removes the watermark from $16 per month billed yearly.
What is Kapwing used for?
Kapwing is used to edit, caption, translate and repurpose videos in the browser. It is popular for social media clips and subtitled content.
Kapwing vs VEED: which is better?
Both are browser editors with AI subtitles. Kapwing is strong for team collaboration and clip repurposing, while VEED is a close match with its own subtitle and recording tools, so compare plan limits.
Does Kapwing add a watermark?
Yes, videos exported on the free plan have a Kapwing watermark. Any paid plan removes it.