What is Google Flow?
Google Flow is an AI filmmaking studio that generates and edits video clips and scenes with Veo models for creators and storytellers. Google launched Flow on May 20, 2025 as the home for its Veo video models, and it now describes Flow as an AI creative studio for video, images and custom tools. It combines Veo for video, Google's image models for stills and Gemini for natural-language prompting.
Flow is built around scenes rather than single clips. You can generate shots from text or images, keep characters and objects consistent with reusable ingredients, extend a shot, and stitch clips together in Scenebuilder. Camera controls let you set framing and movement. People use it for short films, ad concepts, music video ideas, storyboards and social clips, and the Flow TV gallery shows community clips with the prompts used to make them.
Main Features
- Generates video clips from text prompts or reference images with Veo 3.1 models.
- Creates reusable ingredients such as characters, objects and styles to keep shots consistent.
- Extends shots and joins clips into longer sequences in Scenebuilder.
- Sets camera framing, motion and angle with camera controls.
- Generates still images inside the same project.
- Stores prompts, clips and assets in an asset library.
- Shows community clips and their prompts in Flow TV.
How to Get Started with Google Flow
- Go to flow.google.com and sign in with a Google account.
- Create a new project and write a prompt or upload a reference image.
- Choose a Veo model (Lite, Fast or Quality) and generate your first clip.
- Add more shots in Scenebuilder, then export the finished sequence.
Google Flow Pricing
Accounts without a Google AI subscription get 50 Flow credits per day, which covers a few Veo 3.1 Lite or Fast generations; unused credits do not roll over. Google AI Plus costs $4.99 per month, Google AI Pro $19.99 per month, and the Google AI Ultra tiers add far larger monthly credit allowances.
Who Should Use It?
- Independent filmmakers testing scenes before a shoot.
- Marketers producing short ad concepts and social clips.
- Musicians making visualizers or music video ideas.
- Storyboard artists who want moving previews.
- Google AI subscribers who already pay for Gemini.
Google Flow Alternatives
- Runway: more editing tools for professional video teams
- Kling AI: strong motion quality with flexible credit packs
- Luma Dream Machine: simple interface for quick image-to-video clips
Frequently Asked Questions
Is Google Flow free?
Yes, Flow has a free tier with 50 credits per day for accounts without a Google AI plan. That is enough for a few short Veo generations, and paid Google AI plans add more credits.
What is Google Flow used for?
Google Flow is used to generate and assemble AI video scenes with Veo. Creators use it for short films, ads, storyboards and social clips.
Which AI model does Google Flow use?
Flow uses Google's Veo video models, currently Veo 3.1 in Lite, Fast and Quality modes. It also uses Gemini for prompting and Google image models for stills.
Google Flow vs Runway: which is better?
Flow is better value if you already pay for a Google AI plan and want Veo quality, while Runway offers more editing and post-production tools. Teams that edit heavily often prefer Runway.